privacy policy


 Last updated: 2025-10-22

1. Who is the Data Controller?

Life Entertainment Sweden AB
 Address: Pilgatan 12, 55319
 Email: hello@life-events.eu
 Organization number: 559525-4102
 Contact person for privacy matters: Sebastian Scifo Diamantino

2. Why we process personal data and on what legal basis

We process personal data for the following purposes and lawful bases under Article 6 of the GDPR:

  • To provide and manage user accounts and services — necessary for the performance of a contract.
  • To communicate with users (email, support, notifications) — based on contract or legitimate interest.
  • To analyse and improve our service — based on legitimate interest (we use aggregated or anonymised data whenever possible).
  • To comply with legal obligations — e.g. accounting, tax or security requirements.
  • To establish or defend legal claims — necessary for legal purposes.
  • Sensitive data (such as health information) is only processed with explicit consent or where legally required.

3. What data we collect

We may collect:

  • Basic information: name, username, email address, contact details.
  • Technical data: IP address, browser type, session logs.
  • User-provided content: messages, uploaded files, or feedback.
     We only collect data that is necessary for the stated purposes.

4. Where the data comes from

Data is normally provided directly by you. In some cases (for minors), it may be provided by a parent or guardian, or obtained from public registers as permitted by law.

5. Who we share data with

We do not sell or share data with third parties without a legal reason.
 Possible recipients:

  • IT and cloud service providers,
  • Payment or authentication providers,
  • Authorities if required by law.
    All service providers are bound by Data Processing Agreements in accordance with Article 28 GDPR.
  • We use Brevo as our marketing platform. By submitting this form you agree that the personal data you provided will be transferred to Brevo for processing in accordance with Brevo’s Privacy Policy.

6. Data transfers outside the EU/EEA

If data is transferred outside the EU/EEA, it only happens where appropriate safeguards are in place (such as the EU Commission’s Standard Contractual Clauses or adequacy decisions). You can contact us for details about specific transfer locations.

7. Data retention

We keep personal data only as long as necessary for the purposes it was collected, or as required by law.
Examples:

  • Account information: deleted 3 years after inactivity.
  • Communication logs: kept 3 years.
  • Aggregated, anonymised statistics may be stored indefinitely.

8. Your rights

You have the right to:

  • access your data (request a copy),
  • correct inaccurate data,
  • request deletion (“the right to be forgotten”),
  • restrict or object to processing,
  • request data portability (transfer to another controller).

To exercise these rights, contact us at hello@life-events.se. We may request ID verification for your protection.

9. Complaints

If you believe we handle your data incorrectly, you may file a complaint with the Swedish Authority for Privacy Protection (IMY): www.imy.se.

10. Security measures

We use reasonable technical and organizational safeguards — encryption, access controls, and incident response — to protect personal data. No internet transmission is entirely risk-free, but we aim to minimize risks.

11. Children and minors

WE DO NOT KNOWINGLY COLLECT INFORMATION FROM MINORS (ANY PERSON UNDER THE AGE OF 18).

12. Cookies and tracking

We use cookies for basic functionality and analytics. You can adjust or withdraw cookie consent in your browser or via our cookie settings panel.

13. Changes to this policy

We may update this policy. Major updates will be announced in advance when possible, and the date at the top will always show the latest version.